Ayan Biswas

SimApt, is the “house-of-Marketing and Sales”. It exists to make the entire Marketing and Sales landscape “simple” and “apt” for it’s partners. It’s multi-dimensional three pillars of consulting, training and education covers all facets of marketing and sales in every possible form. The lifeline of “Team SimApt” being marketing and sales, it comes with a deep understanding of M&S ecosystem across diverse industries and multiple business models. SimApt consulting is a pool of consultants with varied experience encapsulating all domains of M&S spanning over different stages of brand-life cycle. M&S training is as dynamic as the function itself. SimApt is among the first few to introduce the concept of “training life-cycle” replacing the age-old syndrome of “one-off-training” and “one module-for-all” concept. The company boost of a talent pool of training consultants who expertise in crafting and delivering M&S “training-life-cycle” based on “training needs” of individual M&S professional. SimApt’s contribution to M&S education is a success story spanning over a decade. Large pool of marketing and sales professional currently working in the industry are students of SimApt. This commendable contribution has been possible by partnering academia in development of M&S talent pool. SimApt, along with a host of management institutes in India, have industry-oriented tailor made programs spanning across the entire life cycle of marketing and sales professional right from students to mid-level executives to senior M&S professionals