Simply Ingredients

Simply Ingredients is the passion project of award-winning beauty chemist and co-host of The Beauty Brains podcast, Valerie George. Valerie’s obsession with sourcing and curating ingredients for globally recognized beauty brands began in 2010. An industry expert in cosmetic formulation, she’s fascinated by the raw ingredients themselves – where they come from, the stories behind them and their natural benefits. Today, she aims to empower your inner alchemist by sharing some of the most unique, highest quality, untapped ingredients in the world - all while demystifying the formulation process through educational content, accessible to everyone.