Sims Denbies Group

Welcome to Sims Denbies Group – the newly merged force of Sims Consumer Brands NZ and Denbies Group AU, effective April 1, 2025. As a strong Australasian business, we partner with leading retail brands across New Zealand and Australia, delivering quality consumer products with standout service. With roots dating back to 1983, our strengths lie in product innovation, sales execution, and long-term brand growth. Sims Denbies Group is a temporary name as we embark on an exciting full rebrand in the coming months – stay tuned! Together, we’re building the next chapter of retail excellence across Australasia and beyond.