Singular.Vc

When a company receives its newly hired employees for their first day of training, it makes such an important contact for its brands as a post to its Facebook page. Nowadays, all the relations between the brand and society should be assessed more broadly. After all, all the work to create a brand can be quickly destroyed in front of a negative comment from an employee of the company on social networks. This is the current reality, very different than a few years ago when brands and companies were protected from the society's opinion. Singular is a brand management company. This means that besides creating communication, our main concern is that the brand’s expression be coherent with what it really is. To provide this service we developed our own working methodology, aligned with the most contemporary concepts of communication. We are not afraid to say that we are always ready to change, learn and improve this methodology because we know that the current reality requires constant changes. In our work, we divided the process into three steps, each one of them focused on a point that we consider as the key in communication. SINGULARITY: it is where we seek to discover or rediscover in our customers their motivations for the existence of their brands. RELEVANCE: identifies the topics of interest, the points of contact and the main groups of influence between the brand and society. DIALOGUE: it happens when we define the basis that must drive the communication between the brand and society.