The Sinnis Group

Founded in 2005, Sinnis is headquartered in Brighton and Hove, in the United Kingdom. We started off designing award-winning motorcycles and distributing them to a dealer network of over 130 retailers across the UK and Europe. Then, we opened up our first chain of motorcycle dealerships - On The Wheel. As our retail presence expanded, we saw the need for a bread-and-butter motorcycle store that didn't charge a high premium for OEM and aftermarket parts. We started one of the UK’s largest motorcycle parts eCommerce businesses, Motorcycle Parts Warehouse, in 2009. Shortly after, we ventured into wholesale parts design and manufacture, developing aftermarket exhaust brand, Toro Exhausts and Rez parts, a line of premium brake systems. In 2019, we entered into UK distribution partnerships with global manufacturer and lifestyle brand NIU Technologies, a leader in urban electric transport and Hyosung, a long-standing trailblazer in the production of highway cruisers. After seeing repeated success in two-wheeled markets and with a new in-house marketing agency driving growth rates, the Sinnis family is actively seeking new brand partners and acquisitions and opening itself up to become more involved in the UK motorcycling community at ground level. https://www.sinnismotorcycles.com https://www.onthewheel.co.uk https://www.motorcyclepartswarehouse.co.uk https://www.niu.com