Sirdar

With over 90 years of design-led innovation, Sirdar is the UK’s most established and recognised yarn brand. Since launching our in-house design studio in 1934, we’ve remained at the forefront of hand-knitting fashion, collaborating with leading designers like Mary Quant and pioneering editorial placements in top fashion publications. Today, Sirdar continues to blend creative vision with commercial performance. Our collections are trend-informed, design-led, and crafted to engage today’s maker, whether through inspiring patterns, fashion-forward styling, or social-ready visual assets. With a growing global presence, we support retail and e-commerce partners with robust content, merchandising, and marketing to help drive sell-through and community engagement. Sirdar works closely with fashion designers, brands, and craft industry collaborators to bring high-impact, design-driven projects to life. For retailers, distributors, and potential partners, Sirdar offers not just yarn, but a trusted brand, a loyal customer base, and a reputation built on quality, creativity, and connection. Let’s make something remarkable together.