SkaiBlu

SkaiBlu is an e-commerce consultancy assisting clients in the airline industry in their assessment, development, and implementation of strategic digital solutions. Founded in 2006 by Dr. Michael Hanke, a former executive from United Airlines, SkaiBlu is based in Los Angeles. From Airbus and Air China to LAM Mozambique Airlines and Turkish Airlines, over 20 companies benefit from SkaiBlu's proven experience in digital aviation today. SkaiBlu also engages in comprehensive research on the competitiveness of airlines in cyberspace. Through a proprietary scoring methodology called “Digital Airline Score” or “DAS”, the online performance of over 160 carriers worldwide is regularly assessed and published via special reports. Tracked for this assessment are carriers' activities in multiple areas: Web data privacy, online platform operations, website features, and activities in web customer service, e-sales & distribution, and online marketing. In the area of e-commerce training, SkaiBlu offers a host of "Signature Courses". These are a 1- or 2-day courses delivered onsite and are specially designed to match an airline’s interest with SkaiBlu's digital subject matter expertise. Areas for e-commerce training include E-sales & Distribution, E-marketing, Digital Data Privacy, and E-commerce Organization Design. Visit www.skaiblu.com for more information