Slipstream Innovation

My passion is partnering with brands to chase what's next in beverage. Fantastic drinks paired with strong brands that are truly differentiated in their competitive set and positioned for strong growth. • Beverage 101 playbook? No • An 'Innovation Process'? Nope • Tips and Tricks? No It's customized, in-depth work on aligning a strong brand with a great beverage and making certain the concept pulls all the elements together. Beverage as a category is relentlessly challenging, and I help simplify how a brand scopes its foundation and formulation. Who have I worked with? My focus is funded start-ups and earlier stage brands that are preparing to scale, but I also partner with larger corporations as well - OLIPOP, Beam Suntory, Pompette, Brisan Group, Effen, Cruzan, Nomikai, Smirnoff, Captain Morgan, and Receptor Brands to name a few. Because some brands are operating in stealth mode as target new categories, they get to lie low until their debut. How can I help? • Strategy for beverage brand design and concept-to-product fit • Beverage formulation design, tightly scoped to core brand values • M&A vetting of competitive set – how unique is your offering? • My experience delivers time back to clients while building stronger propositions Cannabis + Beverage As an advisor with Receptor Brands in Chicago, I am focused on building amazing beverage brands in the fast-evolving regulated cannabis market, providing mainstream CPG insights, supply chain access, and formulation experience with operators on the ground in creating fantastic, branded experiences.