Slurp Labs

Slurp Labs is a PR and brand storytelling studio for products that make people feel something—and crave more. Founded by Sofia Cross—a CPG junkie, beauty brand obsessor, and unapologetic wellness nerd—Slurp Labs blends science, sensuality, and strategy to craft press that converts. We specialize in brands that engage the senses: the glide of a serum, the flick of a wand, the sound of a bottle click, the slurp of something irresistible. If it makes people lean in, touch, taste, or tingle—we’re in. We believe the best brands are a little provocative, a little poetic, and always unforgettable.