Smart Beauty Creative

Smart Beauty Creative is a specialised branding agency focused on core verbal strategy, crafting fresh, feminist voices for established and emerging beauty brands. Founded by Viola Levy, a seasoned beauty journalist and brand consultant, the agency is passionate about creating sustainable, long-term value in the beauty industry. Beyond mere aesthetics, Smart Beauty Creative navigates the shifting beauty landscape where old tropes are being questioned, and brands often prioritise appearance over substance. At Smart Beauty Creative, clients benefit from strategic workshops designed to efficiently and effectively develop a brand's core verbal strategy and story. Our approach mirrors journalistic rigour, comprehensively understanding your goals before delivering packages that encompass everything from brand story, honing in on your point of difference and providing actionable strategy, for whoever you come into contact with, from customers to investors. In a culture embracing gender fluidity, radical self-acceptance, and women reclaiming power, beauty brands have a unique opportunity to play a pivotal role. Our clients, whether indie – or corporate with an indie spirit – aim to seize this opportunity, sparking industry conversations and building a loyal fanbase. We help them avoid pitfalls, being tone-deaf, overly opinionated, or uncool, ensuring they resonate authentically with informed, educated consumers. Smart Beauty Creative is deeply rooted in the business of beauty, going beyond superficial trends to spot and comment on industry shifts. With a dynamic and specialised approach, we empower brands to connect genuinely with their target audiences in the digital age, ensuring they stand out amidst the noise of the beauty industry.