smart Benelux

At smart, passion is our only fuel. It started in the early 70s, when Johann Tomforde, a Mercedes-Benz engineer, was tapped to explore the idea of a city car. By the early 90s, the company was confident enough to begin the design phase. So they put together a team of young designers from Pasadena who were used to the limitations of urban mobility. At the same time, Swatch had been designing a city car of their own, but they lacked the resources of a traditional carmaker. This brought them to Mercedes-Benz, who was ready to run with the idea. By 1994, the first smart was born. Extremely compact and highly innovative, radically breaking with the automotive conventions of the time. From the original smart to the latest smart fortwo, each smart has been focused on improving our lives, increasing efficiency, acknowledging society’s limitations and getting around them, time and again. Because a small car can make a big impression.