Smart Tap Group

Our company transforms business practices and processes so these are responsive to the demands of a highly digitalized environment, an essential quality for companies seeking sustainable economic growth. Our methodologies are based in applied neuroscience findings which are applicable to the needs of both B2B and B2C companies. We have two core service streams: a sales digital strategy and a team skills strategy based on digital training platform. We have worked with over 500 clients including multinationals such as VISA, ERNST & YOUNG, PWC, NTT DATA, POLAR, ESENTTIA and startups featuring in Forbes 100 best companies’ list in Colombia. Our digital training platform has shown to increase participant retention and ability to apply new skills by 63%. Through this platform, we guarantee permanent communication and 7/24 access to our consultants, delivering a highly personalized experience for each team member. We also offer live virtual training for audiences ranging from one to +100 people, and use innovative digital tools to maximize participant interaction. With our Smart Sales Process for B2B companies, we have increased company sales from 23% onwards, improved their Win Rate by 55%, and decreased their sales cycles by 33%. Smart Sales Process strategy focuses on leveraging digital channels, which are currently the most effective way of prospecting clients. The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Smart Team Skills is our program designed to transform teamwork skills to the digital environment. The program methodologies and training have been successful at reducing psychosocial stress by up to 38%, increase job satisfaction by up to 12% and improve employee feedback by up to 34%.