Smartodds

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Smartodds is a company based in North London which provides statistical research and consulting services about sports. Our team of quantitative analysts develop and implement predictive statistical models for sporting events (primarily football), and we combine the results of this research with reports produced by our team of sports analysts who provide in depth analysis of past and future matches. The data produced by this research is presented to our clients in software and web pages specifically customised for them by our software development team. Our clients then use this information to help make decisions about bets on sporting events.

Company Details

Employees
138
Founded
-
Address
Unit 531, Highgate Studios, 53-79 Highgate Road,united Kingdom
Phone
+44 (0)20 7482 0077
Email
of****@****s.co.uk
Industry
Research Services
NAICS
Scientific Research and Development Services
Research and Development in the Physical, Engineering, and Life Sciences
Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
HQ
London
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Smartodds Questions

News

The E2E International 100 track 2025 - The Independent

The E2E International 100 track 2025 The Independent

‘A Cold War’: The rivalry between Brighton’s Tony Bloom and Matthew Benham at Brentford - The Athletic - The New York Times

‘A Cold War’: The rivalry between Brighton’s Tony Bloom and Matthew Benham at Brentford - The Athletic The New York Times

A working life: The quantitative analyst - The Guardian

A working life: The quantitative analyst The Guardian

Data-driven approach taking Midtjylland to heady heights Goals team Soccer analytics Superheroes - The Independent

Data-driven approach taking Midtjylland to heady heights Goals team Soccer analytics Superheroes The Independent

Brentford up for sale! Owner Matthew Benham invites investment in Premier League club valued at £400m with experts predicting plenty of interest from the United States - Daily Mail

Brentford up for sale! Owner Matthew Benham invites investment in Premier League club valued at £400m with experts predicting plenty of interest from the United States Daily Mail

Why Matthew Benham and other club owners are allowed to bet - The New York Times

Why Matthew Benham and other club owners are allowed to bet The New York Times

Football match-fixing history: referees guilty of fixing final scores in high-stakes games - The Telegraph

Football match-fixing history: referees guilty of fixing final scores in high-stakes games The Telegraph

Brentford's Ivan Toney pictured with Wayne Lineker in Ibiza as Bees' suspended star enjoys time off - Daily Mail

Brentford's Ivan Toney pictured with Wayne Lineker in Ibiza as Bees' suspended star enjoys time off Daily Mail

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