SmartOptions

SmartOptions' mission is to bring a fresh, more convenient way to buy your favorite goods and services to the world of eCommerce. Our patented options model allows consumers to reserve access to airfares, concert tickets, utility rates, and much more and give themselves time to decide and finalize their plans. At the same time, we help partners increase conversions through capturing “on-the-fence” consumers and create significant new “found” revenue streams that boost their bottomline. Based in Chicago, SmartOptions was founded in 2011 by three partners from the world-class trading firm Infinium Capital Management.