Carson Consulting

SmarPIX is the next generation of digital billboards and LED signage. A sign that is brighter, more colorful, weighs a tenth of existing billboards, requires less maintenance and has a longer life. In the USA today there are over 500,000 traditional advertising billboards (BBs). These BBs are not digital and require manpower to hang ads every couple of months and quickly get damaged due to the weather. The structures themselves require maintenance as many are dated. Advertising revenue on these boards is substantially below that of digital BBs. As a result of the overhead and lower ad revenue the net profits are not as attractive as they once were. Today the need for strong advertising, brand recognition and the ability to have products and brands gain top of mind status is more critical than ever. Internet advertising and even TV advertising has become so fragmented that companies question the true value proposition of both products. The print business is definitely on hard times as both newspapers and magazines are seeing reduced circulation and many are going out of business. Advertising agencies as well as major brands want something that was as powerful as past advertising but offers something new. What has proven to work are digital billboards. These BBs offer attractive theatre/TV quality advertising that is both entertaining and informative. The advertising rates on these digital BBs average 10 times that of traditional boards and allow for multiple ads constantly in rotation. In addition, these ads can be easily changed via the Internet and mobile platforms.