Smiling Ltd

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Hello and welcome! I have over 25 years of experience conducting user research and UX projects for renowned companies. I am a psychologist by training (specialising in Engineering Psychology & Computer Science) and an Accredited UX Professional. After co-founding and managing one of the first UX agencies in Germany and growing the start-up to over 50 people, I moved to the UK in 2015. Since then, I have been working in various senior roles both as a contractor and perm: in B2B and B2C, in finance, e-commerce, healthcare, government, tech. MY SERVICES ⬜ User & customer research ⬜ UX & product strategy I offer you: 🟥 Discovery research 🟥 Contextual research 🟥 In-depth interviews 🟥 Usability testing 🟥 Concept creation & evaluation 🟥 Remote studies (moderated and unmoderated) 🟥 Jobs-to-be-done (innovation framework) 🟥 Personas 🟥 Customer journey maps 🟥 Design Sprints 🟥 Workshop moderation 🟥 Surveys 🟥 Segmentation studies (clustering) 🟥 Agile ways of working 🟥 Lean UX 🟥 Government Digital Service Standard (GDS) 🟥 UX research training for teams 🟥 Consulting: How to set up a research team 🙋🏻♀️🙂 Let's have a chat - I look forward to meeting you! Sabrina
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