SMP - Intelligent Scents (acquired by Symrise)

SMP is an AI-powered technology company on a mission to make people happier by having the right fragrance at the right time, wherever they need it. Simply put, our solution works like Spotify for fragrance. We are creating a new market of Smart Home devices for ambient fragrance on the intersection of a fast-growing Smart Home market and a well-established Air Care market. SMP brings the high-growth potential of Smart Home market to the Air Care market. Consumers interact with our system by using a network of high-performing devices. Based on consumer's usage patterns, the Artificial Intelligence at our system's core analyzes collected data and recognizes specific usage patterns of every consumer. The "fragrance autopilot" autonomously creates unique, personalized dynamic scent combinations. SMP partnered with the major fragrance corporation to develop the scents consumers will love. SMP created the first-of-breed smart ambient fragrance device that creates custom fragrances based on the in-depth analysis of consumer's preferences and usage patterns. It combines AI with a set of 5 or more fragrance accords to jointly create thousands of unique scent combinations. Learning from consumer interactions through a connected App, it autonomously forecasts the scent combination that matches consumer's fragrance preferences profile. Unlike conventional solutions, SMP delivers dynamic scents to its consumers. We call them dynamic as we can update scents combinations every 15-30-60 min, preventing the smell fatigue.