Snooplay.In

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Snooplay is building the future of play in India, where discovery is intelligent and toys never go to waste. We’re India’s only PlayTech app, solving two of the biggest pain points in the toy industry: 1). Discovery – Most parents don’t know what to buy. 2). Waste – Most toys are underused and discarded too soon. Our proprietary AI Toy Finder replaces search fatigue with smart discovery - matching every child’s unique personality, age, and developmental needs with the right toy across 35,000+ SKUs. It's like a personal play expert at scale. And we close the loop with India’s first AI-led Toy Buyback Program, making play circular. Families can now donate or recycle their old toys for Snooplay Rupees - fuelling repeat engagement while reducing waste. Donated toys are routed to children in need - no waste, no clutter, just better use. With a pan-India customer base of over 2 lakh families, and a growing Play Intelligence Database, we’re creating deep behavioral data flywheels that power personalization, retention, and sustainability. We’re not just another toy brand. We’re building the infrastructure layer for India’s $5B+ toy economy - where discovery, data, and delight converge. Snooplay is how India plays. Now and next.

Company Details

Employees
35
Founded
-
Address
New Delhi, Delhi 110019, In
Industry
Internet Marketplace Platforms
NAICS
Wholesale Electronic Markets and Agents and Brokers
Business to Business Electronic Markets
Wholesale Trade Agents and Brokers
HQ
New Delhi, Delhi
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News

Toy marketplace Snooplay raises pre- Series A1 round led by Pravek Family Office - Entrackr

Toy marketplace Snooplay raises pre- Series A1 round led by Pravek Family Office Entrackr

Womenpreneur Awards 2025: Meet Aanchal Mahajan, The Lady With A Mission To Transform India’s Toy Industry - Herzindagi

Womenpreneur Awards 2025: Meet Aanchal Mahajan, The Lady With A Mission To Transform India’s Toy Industry Herzindagi

Snooplay targets AI-led toy commerce with ₹8 crore Pre-Series A1 round - ET Retail

Snooplay targets AI-led toy commerce with ₹8 crore Pre-Series A1 round ET Retail

Noida-based toy marketplace Snooplay raises Rs 8 crore led by Pravek Family Office - Indian Startup News

Noida-based toy marketplace Snooplay raises Rs 8 crore led by Pravek Family Office Indian Startup News

Online marketplace for toys Snooplay raises Rs 4 crore in funding - The Economic Times

Online marketplace for toys Snooplay raises Rs 4 crore in funding The Economic Times

STAN, Metaforms, Arivihan, Snooplay, Heizen bag early-stage funding - VCCircle

STAN, Metaforms, Arivihan, Snooplay, Heizen bag early-stage funding VCCircle

Toy Marketplace Snooplay Raises Rs 8 Cr in Pre-Series A1 Round Led by Pravek Family Office | Startup Story - Startup Story

Toy Marketplace Snooplay Raises Rs 8 Cr in Pre-Series A1 Round Led by Pravek Family Office | Startup Story Startup Story

[Funding roundup] Hudle, Snooplay, TruBoard Partners raise early rounds - YourStory.com

[Funding roundup] Hudle, Snooplay, TruBoard Partners raise early rounds YourStory.com

E-commerce platform Snooplay secures $535 K in its seed round of funding | Startup Story - Startup Story

E-commerce platform Snooplay secures $535 K in its seed round of funding | Startup Story Startup Story

Toytech Startup Snooplay Secures ₹8 Crore in Pre-Series A1 Round to Launch AI-Powered Toy Discovery & Resale Products - Indian Startup Times

Toytech Startup Snooplay Secures ₹8 Crore in Pre-Series A1 Round to Launch AI-Powered Toy Discovery & Resale Products Indian Startup Times

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