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S.O.B.’s, also known as Sounds of Brazil, is a live music venue in the lower Manhattan neighborhood of SoHo. It was opened by owner and director Larry Gold in June 1982. Gold opened the venue with the purpose of exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible. True to its mission, it has become renowned as the premiere venue not only for World Music, but all genres, in New York City and the world over. In its early days, SOBs existed on a barren stretch at the corner of Varick and Houston Streets, but the area soon became the trendy neighborhood of SoHo and the venue's reputation began to grow with performances from Latin legends like Tito Puente, Marc Anthony, Celia Cruz & Eddie Palmieri. The tradition of Brazilian artists has been nothing short of incredible. Legends like Seu Jorge, Ben Jorge & Astrud Gilberto have all graced the stage of the venue which gained its namesake from their native country. In terms of the the new latin sound, the list only gets more impressive with names like Isaac Delgado, Orquesta Aragon, Los Papines, Manolito Simonet, Septeto Nacional Ignacio Piñeiro & Los Van Van. Over the course of its 28 years in business, SOBs has also developed a reputation in the music industry as a breeding ground for emerging artists and trends. For newer performers, a show at SOBs can be the springboard for their careers, garnering them press from mainstream local, national and even international publications as well as attracting attention from music industry professionals. This has been the true with uncounted artists, including John Legend, Erykah Badu, Kanye West, Common, Drake & Ryan Leslie. The venue gives more established artists the opportunity to connect with their fans on a personal level, due to its unique, intimate setting . Today the SOBs draws both local and international crowds and continues to specialize in Latin music, Haitian, Brazilian, Caribbean, R&B, Hip-Hop and World music.
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NUEVAYoL, A Bad Bunny Tribute Party | Nightlife in New York - Time Out

NUEVAYoL, A Bad Bunny Tribute Party | Nightlife in New York Time Out

Femme Frequencies w/ DJ Nico, Daniro, Syd - GO Magazine

Femme Frequencies w/ DJ Nico, Daniro, Syd GO Magazine

GRAMMY, Dove and Stellar nominee Melvin Crispell, III Releases Second Album 'No Failure' - CCM Magazine

GRAMMY, Dove and Stellar nominee Melvin Crispell, III Releases Second Album 'No Failure' CCM Magazine

So, You Were Maybe Expecting Carmen Miranda? (Published 2008) - The New York Times

So, You Were Maybe Expecting Carmen Miranda? (Published 2008) The New York Times

Raheem DeVaughn to perform at NYC’s SOB’s - PIX11

Raheem DeVaughn to perform at NYC’s SOB’s PIX11

New Album Release: Wayna & Haile Roots to Perform at SOB’s in New York - Tadias Magazine

New Album Release: Wayna & Haile Roots to Perform at SOB’s in New York Tadias Magazine

Lulada Club, Women’s Salsa Orchestra, Plays a Women’s Health Services Benefit at SOB’s - New York Latin Culture Magazine ®

Lulada Club, Women’s Salsa Orchestra, Plays a Women’s Health Services Benefit at SOB’s New York Latin Culture Magazine ®

Hip-hop rising star Lady London, an East Orange native, set to make live debut at SOB's - Bergen Record

Hip-hop rising star Lady London, an East Orange native, set to make live debut at SOB's Bergen Record

S.O.B. (1981) ⭐ 6.4 | Comedy, Drama - IMDb

S.O.B. (1981) ⭐ 6.4 | Comedy, Drama IMDb

Rapper SKY-HI at Troubadour - Rafu Shimpo

Rapper SKY-HI at Troubadour Rafu Shimpo

Getting a Salsa Groove On (Published 2007) - The New York Times

Getting a Salsa Groove On (Published 2007) The New York Times

Jano Band to Perform at SOB’s in New York — August 16th, 2013 - Tadias Magazine

Jano Band to Perform at SOB’s in New York — August 16th, 2013 Tadias Magazine

Hot 97 Who's Next Live with 360 + Dyme-A-Duzin - Time Out

Hot 97 Who's Next Live with 360 + Dyme-A-Duzin Time Out

A Rare Sighting of a Beloved Cuban Band (Published 2010) - The New York Times

A Rare Sighting of a Beloved Cuban Band (Published 2010) The New York Times

Here I come New York: Mahmoud Ahmed Live at SOB’s on September 18 - Tadias Magazine

Here I come New York: Mahmoud Ahmed Live at SOB’s on September 18 Tadias Magazine

Melanie Fiona - Time Out

Melanie Fiona Time Out

Natalia Lafourcade + Ulises Hadjis + Malka + Rigoz - Time Out

Natalia Lafourcade + Ulises Hadjis + Malka + Rigoz Time Out

So You Think You Can’t Salsa? (Published 2008) - The New York Times

So You Think You Can’t Salsa? (Published 2008) The New York Times

YC the Cynic + Dao Jones + Otis Clap + Sene Scienze + Soul Khan - Time Out

YC the Cynic + Dao Jones + Otis Clap + Sene Scienze + Soul Khan Time Out

The Week Ahead: July 1-7 (Published 2007) - The New York Times

The Week Ahead: July 1-7 (Published 2007) The New York Times

Rock Band and Traditional Brass, Marching From Brazil to Broadway (Published 2010) - The New York Times

Rock Band and Traditional Brass, Marching From Brazil to Broadway (Published 2010) The New York Times

Have Your Brunch and Listen to It, Too (Published 2010) - The New York Times

Have Your Brunch and Listen to It, Too (Published 2010) The New York Times

Etana, First Jamaican Female Artist To Hit #1 on Billboard Reggae Album Chart in Almost 20 Years - South Florida Caribbean News

Etana, First Jamaican Female Artist To Hit #1 on Billboard Reggae Album Chart in Almost 20 Years South Florida Caribbean News

CARIBBEAT: Rihanna debuts her ‘Savage x Fenty’ lingerie apparel — for the many sizes of sexy - New York Daily News

CARIBBEAT: Rihanna debuts her ‘Savage x Fenty’ lingerie apparel — for the many sizes of sexy New York Daily News

New York’s best Bollywood dance parties | Indians in America | NRIs | Bollywood abroad - GQ India

New York’s best Bollywood dance parties | Indians in America | NRIs | Bollywood abroad GQ India

From street to club, moving to a Latin beat - Houma Today

From street to club, moving to a Latin beat Houma Today

Artifacts – spanning the first 50 years of the Manhattan-based Antigua and Barbuda Progressive Society - New York Daily News

Artifacts – spanning the first 50 years of the Manhattan-based Antigua and Barbuda Progressive Society New York Daily News

Celebrate Fat Tuesday in NYC; Mardi Gras parties to offer beads, Hurricanes, brass bands and more - New York Daily News

Celebrate Fat Tuesday in NYC; Mardi Gras parties to offer beads, Hurricanes, brass bands and more New York Daily News

A Two-Step Invasion of Brazilian Energy (Published 2012) - The New York Times

A Two-Step Invasion of Brazilian Energy (Published 2012) The New York Times

Matisyahu Protégé Bursts Onto Music Scene With Hanukkah Gigs in New York City - Algemeiner.com

Matisyahu Protégé Bursts Onto Music Scene With Hanukkah Gigs in New York City Algemeiner.com

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