SoCal12

Founded in the summer of 2013, SoCal12 was started as purely a swimsuit calendar, strictly casting current USC students. As the business developed over time, the founders saw an opportunity in creating a modeling firm built from the girls casted each year in the calendar. The firm name would become GCM (Gold Coast Modeling) and SoCal12 would serve as a branch of the firm. Currently, the company is comprised of only 12 girls serving as the face of the brand, SoCal12. However, GCM is already planning on expanding to other schools in the near future.