Swagger (Social Swagger, LLC)

Social Swagger was a sports-based e-commerce startup that primarily sold products via Facebook and Instagram marketing channels. SS focused on creating customized apparel designs for specific audience groups... and then utilized targeted-social-media marketing strategies to direct personalized advertisements to the specified audiences. Swagger generated over $1.25 million in its first 6 months of operation while converting over 45% of total revenue into net-profit for the company. Swagger operated from December 2013-September 2014. "Swagger" Company Summary: - Swagger designed, marketed & sold limited-edition, customized products via Social Media Marketing strategies (mostly on Facebook -- also integrated with Instagram & email-marketing campaigns) - Sold over 50,000 separate orders of Apparel