SoHoWines

Enter and succeed in the Indian Alcobev Market SoHoWines Consulting is a leading alcobev consultancy founded in 2016 by Sonal C Holland, Master of Wine. We provide 360-degree strategic solutions to international brands and industry stakeholders navigating India’s complex and evolving alcobev market. Our expertise spans market-entry strategy, digital marketing, communications and PR, consumer and trade outreach, tastings, and curated events. With deep cultural insight, strong industry networks, and research-driven execution, we help brands build reputation, drive engagement, and accelerate growth. We have proudly partnered with organizations such as the California Wine Institute, Austrade, Wines of Chile, ProChile, & Napa Valley Vintners. Our team combines international wine & spirits qualifications with business acumen, offering clients a trusted and influential partner in India’s alcobev landscape. To explore a collaboration or consult with us, write to: sonal@sonalholland.com