Soko

Soko is the leading online platform for website owners and publishers who want to easily share, control and monetize their remarketing audiences. *** Advertisers spend a lot of money on sponsored content and banner ads. They also spend tons on social media advertising, and yet, they can only retarget audiences coming from their own channels. So we asked ourselves: what if advertisers could retarget visitors from websites owned by their partners as well? That’s precisely where Soko comes in. With our proprietary technology, website owners can easily add, manage and control tracking tools from other advertisers, such as the Facebook Pixel, on their own website. Control is what makes Soko special. Users can determine the duration, localization and scope of any tracking tag. Brands already have substantial budgets for online marketing. Offering them to retarget a website’s visitors is an easy upsell for publishers already booking deals for sponsored content or banner real-estate. And since we rely on first-party tracking, no one — not us, not the advertiser — sees, owns or resells the actual data.