SOMEBODY

Meet SOMEBODY. After 15 years of leadership at the NFL Players Association, George Atallah launched SOMEBODY, a bespoke strategic advisory across business, sports and entertainment. During a decorated tenure, George helped the NFLPA through the highest profile issues in sports business. From advocacy during the 2011 NFL lockout, to being part of the team that shaped the 2020 Collective Bargaining Agreement and countless benchmarks in-between, the NFLPA delivered generational results for player compensation and health and safety. SOMEBODY was founded on the principles and values of trust, discretion and the power of partnership and collaboration. Rather than address the biggest problems through a single lens, we approach every challenge based on proven experience of managing multi-dimensional challenges and the unique expertise of integrating multiple practices to achieve results.