SONAK Group

SONAK Group: From Local Roots to Global Sports, Fashion, and Lifestyle Brand SONAK has grown into a global powerhouse, shaping the intersection of sports, fashion, and lifestyle in the Philippines. With roots in general merchandising, the visionary Buxani family has transformed SONAK into an iconic brand with a dynamic presence. In 1972, SONAK secured exclusive Philippine distribution rights for the prestigious Mikasa sports brand, establishing its commitment to athletic excellence. Today, SONAK is a leading force in the Philippine athleisure market, offering a curated selection of top-tier brands such as ASICS, Onitsuka Tiger, Molten, Mueller Sports Medicine, and more. Driven by a passion for an active lifestyle and a dedication to quality, SONAK has experienced remarkable growth in the past decade, expanding its reach across the Philippines and into Singapore. The company's pursuit of innovation and commitment to serving customers who value both performance and style have made it a global leader in the athleisure movement. As SONAK continues to evolve, it remains committed to shaping our lifestyles, redefining the way the world experiences sport and fashion—one premium brand at a time.