Sophera Marketing

Marketing That Moves the Needle – Not Just the Metrics If you're looking for a marketing consultant who’ll flood your inbox with jargon, vanity KPIs, or cookie-cutter strategies — I’m not your guy. But if you’re ready to build a marketing engine that genuinely drives profit, sharpens your positioning, and gets your business where it needs to go — faster, then let’s talk. I’m Richard, founder of Sophera Marketing, and I’ve spent over 20 years helping businesses of all shapes and sizes turn clarity into growth. From startups needing a strategic compass to scaling businesses entering new markets, I specialise in making marketing work harder, smarter, and with zero fluff. What makes me different? I don’t just “do” marketing — I help businesses grow up. That means defining who you’re for (and who you’re not), shaping a value proposition that actually resonates, and building marketing foundations that don't rely on hope or hustle. I've worked with tech companies, payments providers, HR platforms, and everything in between. I’ve built brands from scratch, repositioned legacy players, and helped organisations make themselves indispensable to the customers they most want to serve. Whether you're a founder wearing too many hats, a team trying to get out of reactive mode, or an established business ready to level up, I bring the thinking, clarity, and momentum to move you forward. No buzzwords. No fluff. Just insight, direction, and honest guidance to get your marketing (and business) on track. Ready to get to work?