The Grupo Sorbetero Company

A Sorbetero is a simple unassuming vendor who sells sorbetes (ice cream) in the streets. He moves around pushing a brightly painted cart filled with fresh, irresistible flavors - a mix of exciting fruits of the season complimented by classic choices. By simply ringing a bell, he is able to attract the attention of customers young and old - inside city streets and even in far-flung provinces - the epitome of a good salesman. The story of the Sorbetero - to create connections by winning attention and involvement, genuinely motivate consumers, and ultimately lead them to buy has inspired us to even name our agency after him! Since our founding in 2007, we’ve built up a team of passionate storytelllers who come from various backgrounds and expertise, committed to creating meaningful brand experiences through the stories we tell and through the experiences we create and who put an immense amount of effort into producing great results for our clients. We have helped brands tell their stories using our integrated approach to advertising, activation, content marketing, PR, and social media. Across our wide range of services, we provide strategic guidance by coming up with the right solution for each client we serve.