Create emotional value.
Build brands that matter.
Drive growth that lasts.
The Empathy Framework™ uncovers the emotional drivers behind customer behaviour, giving brands actionable insights that fuel positioning, storytelling, and long-term loyalty.
While most data shows what customers do, we reveal why they do it. This clarity helps brands build emotional connections that drive growth—emotionally connected customers deliver 306% higher Lifetime Value (LTV) and are 2x more likely to recommend and repurchase.
In a market where 75% of buying decisions are emotionally driven, The Empathy Framework™ gives brands the competitive edge to stand out, resonate, and foster lasting loyalty.
What We Deliver:
Strategic Insights: Meet emotional needs competitors miss and stand out by deeply understanding your audience.
Emotional Jobs To Be Done: Know what people are feeling, why they’re feeling it and how it impacts behaviour.
Resonant Storytelling: Create campaigns that speak to customers’ true emotional needs in the moments most aligned with them feeling them.
Loyalty & LTV: Build emotional connections by creating and communicating the value that your customers are needing and wanting.
The Empathy Framework™ is a science-backed methodology that unlocks a logic to emotion to make the achievement of your goals and those of your customers feel like pushing on an open door.
Ready to create real value?
The Empathy Framework™
Feel what they need, know what they want.
Source Nine was founded in 2022 by Rob Harrison-Plastow and insights industry veteran Vincent Nolan (2CV) from a recognition that while the marketing world is flooded with data, it often overlooks what truly drives customer decisions - emotion.
Want to find out more?
💬 DM me
🌐 Visit www.sourcenine.co.uk
📼 Check out our YouTube: https://www.youtube.com/channel/UCZG8XYCPPyCu4SNsaZohl6A
Company Details
- Employees
- 5
- Founded
- -
- Address
- Ash Lodge, St Agnes,cornwall,united Kingdom
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- https://www.sourcenine.co.uk
- Keywords
- Market Research, Qualitative Research, Emotion, Consumer Insights, Empathy, Multi-Market Research, Empathy Mapping, Customer Journeys.
- HQ
- St Agnes, Cornwall
Source Nine Insights Questions
Source Nine Insights's website is https://www.sourcenine.co.uk
Source Nine Insights's LinkedIn profile is https://uk.linkedin.com/company/source-nine-insights
Source Nine Insights has
5 employees.
View email and phone details for 5
employees at Source Nine Insights.
Source Nine Insights's industry is
Market Research
Source Nine Insights's top competitors are
The People Works,
Djs Research Ltd,
United Tansania,
This Is Agency,
Imaginative Futures,
Bmg Research,
Climate Majority Project,
Emberwebs, Inc.,
The Kite Factory,
Blue Yonder Research.
Source Nine Insights's categories are Market Research
Source Nine Insights's founding year is 2022
