Special Design

Founded in 2007, Special Design is an independent design studio, working in partnership with Special’s global creative teams. We partner with ambitious companies and organisations. We bring unique brands, products and services to life with logic and magic, delivering results on shelf, in person or online. We combine insight with imagination. To drive design effectiveness, we start with strategy, identifying and understanding culture, category and customer needs. We design for positive growth. We help build start-ups from the foundation up, and we ready emerging brands for international growth. We’re committed to making work that matters. We connect people to companies, organisations and communities — big or small — that strive to do better in the world. We believe that everything worth doing is worth making special.