Spectralytics

Modern acquisition funnels are too long, too complicated and have too many touch points for you to know which of your marketing activities are really having an effect. We build tracking & analysis technology that allows you to monitor anonymous visitors, over long time spans and between devices. We allow you to automatically segment and optimise your conversions based on customer journeys, not on last-clicks. We use attribution models to assign a relative value for each stage of each journey, ultimately giving you a total value and ROI for a specific campaign, across all the different journeys that your customers take.