SPRUCE

SPRUCE is the trade name for a sole proprietorship based in Northern California that does database marketing. Customers range from multinational Spanish media conglomerates to email service providers to friends and family. Services rendered include design and business strategy for new email marketing programs, project management for systems integrations, and re-factoring for business processes. The philosophy beneath those services is the same: let's find the highest value problem, agree on a solution, write it down, and execute as well as possible.