Spruce Capital

Spruce Capital is committed to discovering the most promising seeds in the uncharted forest of the new economy. We seek out the most innovative and disruptive entrepreneurs who represent the future, adhering to a philosophy of long-term service. Our goal is to steadfastly accompany these outstanding companies as they grow into evergreens standing tall and fearless through harsh winters and scorching summers. Our firm is dedicated to being a fellow traveler and confidant to exceptional entrepreneurs. We focus on providing high-growth, innovative companies in the new economy with strategic business analysis, capital strategy planning, and business resource networking. We offer comprehensive financing advisory and merger and acquisition services from Series A to Pre-IPO rounds, deeply covering new sectors like consumer, scenarios, lifestyle, and technology. Our core team consists of top-tier professionals from leading investment banks in the industry, possessing extensive experience in complex transaction services within the new economy domain. We have already completed multiple rounds of equity financing and mergers and acquisitions for some of the top unicorn companies and most promising rising stars in the industry, with a cumulative transaction scale exceeding ten billion yuan.