Pacific Tourism Organisation

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the Pacific, with 21 Government members and 200 private sector members. Our Vision: “Our Pacific Islands’ empowered and benefitting from sustainable tourism.” Our Mission: “Sustainable tourism development through innovative partnerships.” SPTO's strategic priorities include: - Marketing the Region: Strategically promoting the Pacific to achieve sustainable growth in tourism. - Sustainable Tourism Planning and Development: Coordinating efforts to encourage responsible tourism, ingraining sustainable planning principles, and fostering strategic partnerships. - Research and Statistics: Ensuring timely and quality data to support decision and policy-making. - Innovative Partnerships: Developing sectors such as Cruise and Yachting, Supporting Investment, Improving Air Access, and Empowering Pacific People's Capacity. SPTO's multifaceted approach underscores its commitment to sustainability, innovation, and regional collaboration in the tourism industry. By prioritizing sustainable tourism development, SPTO actively promotes responsible practices that preserve the natural and cultural heritage of the Pacific Islands. Through innovative partnerships, the organization fosters growth in key sectors such as Cruise and Yachting, Investment, and Air Access, leveraging technology and strategic alliances to enhance the region's tourism offerings. Furthermore, SPTO's dedication to regional collaboration brings together government members, private sector affiliates, and other stakeholders, creating a unified effort to ensure that tourism benefits the Pacific Island economies, people, culture, and environment. This comprehensive strategy positions SPTO as a leader in shaping a resilient and thriving tourism landscape in the Pacific region.