SRMGX

SRMG X is a full-service event management agency that delivers large scale and iconic live experiences. Based in Saudi Arabia, SRMG X was founded to weave together culture, music, sports, fashion, art, and media to curate live experiences that transcend boundaries, unlock new creative frontiers in brand experience, and cater to a fast-growing market demanding immersive entertainment and live events. Our dedicated team leverage our unique understanding and deep knowledge of the local and regional markets, and the extensive network of SRMG, the largest integrated media group from the MENA region, to plan and execute some of the most iconic moments for public and private sector entities as well as charity causes. We create new IP’s like Hia Hub, the region’s largest fashion and lifestyle event, and new experiences like SRMG Beach Experience at the Cannes Lions Festival. We partner with major global brands like Bloomberg Media to deliver the first ever Bloomberg Power Players Jeddah. We organise leadership conferences like the inaugural King Abdullah Financial District (KAFD) Annual Leadership Conference. Through these events, we stand at the forefront of the events industry, driven by a passion for creating and consistently delivering unique and unforgettable experiences.