Startup Program HQ

Startup Program HQ specializes in creating, launching, and managing startup programs for B2B technology companies. Our firm consists of Graham Hunter and Federico Gobbi, two startup veterans that met at Segment, building out their Startup Program. With two decades in the startup world, we've built and expanded impactful programs in demand generation, and partnerships. We built the Segment Startup Program from 0 to eight figures in ARR, with over 20,000 startups receiving credits. This program also brought in 30% of all new workspaces created. We’re leaders in the Startup Program space, In 2020 we launched the Startup Program HQ community where Startup Program practitioners connect and share best practices. This is how we infuse our strategies with new ideas and channels and continue to deliver results. Our community has grown to over 300 members and includes companies like Snowflake, AWS, Github, Notion, Zendesk, Mixpanel, Auth0/Okta and many others. Partnering with us grants access to a wealth of experience equivalent to a $500,000 in-house investment. We offer setup support, our relationships, knowledge, partnerships, staff training, help finding skilled professionals, and ensuring program scalability. Furthermore, our goal is to onboard a significant number of startups, ensuring that, at minimum, the acquisition results we deliver align with or surpass the typical acquisition costs observed in the industry today.