After founding several startups, 200+ employees & my last exit, I am now helping B2B startups achieve their sales potential.
Sales is a science. Just like you engineer your product into existence, you need to build a sales & marketing machine to help people see how your product changes their lives for the better.
I know first-hand how frustrating it is when you have "the best idea in the world”, develop a new product, that nobody at the end really cares about & soon you run out of money. This is from my own experience, let’s say more than once.
My mistake 1: My assumption that great products sell themselves.
My mistake 2: Hiring a senior salesperson from a big company, with a track record of selling millions of dollars worth of products, every year.
I guess my second mistake needs a bit more explanation.
Imagine this. You decide to hire a sales rep. She’s senior & used to earning $125k basic & $125k bonus. Because you’re a startup she cuts you a deal, to work for only $100k basic in exchange for some equity, without a guaranteed draw.
And because it’s a nascent market, an evangelical sale & you have very little sales today, the lead times to sell are longer than she’s used to, not to mention the pivoting & not fully mature product.
Also, you don't have a sales team or marketing budget. So 3–6 months in she's complaining, she’s not going to hit her numbers & earn the expected commission.
But at least you gave her a base so she’ll gladly bank that as she looks for her next job.
I realize that the secret of startup growth is NOT in hiring a great salesperson, or a rainmaker who can magically sell more. But to build a sales system, so that anybody (almost) can sell more. That's how it becomes much easier to scale.
I help founders build their sales machine & reach predictable revenue (i.e. predictable growth) in weeks, rather than months (or even years) of trial & error.
Wanna know more?
Email me at: ✉ maddy@startuptoscaleupnow.com
Company Details
- Employees
- 1
- Founded
- -
- Address
- Avenue De Florissant 34, Renens,vaud 1020,switzerland
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Keywords
- B2B Sales, Marketing, Product Market Fit, Lead generation, B2B Startup Growth, Startup Traction, Market acceleration, Outbound sales, Inbound Sales, B2B Growth Hacking, Startup Chief Marketing Officer (CMO), Startup Chief Sales Officer (CSO), Go to market strategy, Startup growth hacks, Business to business sales, Zero to traction, Sales founder, Sales Entrepreneur, Digital marketing, Email marketing, Linkedin Lead generation, Growth marketing, SaaS Sales.
- HQ
- Renens, Vaud
Startup To Scaleup Questions
Startup To Scaleup's website is https://www.startuptoscaleupnow.com/
Startup To Scaleup's LinkedIn profile is https://ch.linkedin.com/company/startuptoscaleup
Startup To Scaleup has
1 employees.
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employees at Startup To Scaleup.
Startup To Scaleup's industry is
Advertising Services
Startup To Scaleup's top competitors are
Startup To Scaleup,
Hr Urs,
Datasourcer,
Mindmatch Technologies,
Le Hyre,
Innosuisse,
Aspire Solution,
Jobcorp Solutions Private Limited,
Mind Frey,
Coach Neha & Co..
Startup To Scaleup's categories are Advertising Services
Startup To Scaleup's founding year is 2018
