STOPP PROJECT

At STOPP, we're pioneering a transformative initiative to revolutionize the way we approach food packaging by working with all the stakeholders in the value chain to promote the "5 Rs": Refuse, Reduce, Redesign, Reuse, and Recycle Our main aim is to drastically reduce the environmental impact caused by plastic waste in food packaging, aligning closely with the EU's Packaging and Packaging Waste Directive. Our collaborative efforts encompass every facet of the food packaging value chain. We're set on creating circular strategies that not only appeal to plastic production and processing but also drive awareness through a multi-actor network. Our strategic actions include analysing plastic waste impact, monitoring current usage, designing sustainable business models, boosting recycling efforts, and understanding consumer attitudes through an in-depth study.