Story Et Fall

FOUNDED IN STOCKHOLM 2014, STORY ET FALL IS AN INDEPENDENT LABEL AND THE BRAINCHILD OF ITS FOUNDER AND CREATIVE DIRECTOR, LIAN HAMED TAVAKOLIZADEH. WITH NO FORMAL TRAINING IN THE DESIGN FIELD, LIAN TAKES AN ARTISTIC AND PERSONAL APPROACH TO THE CREATION OF EACH ITEM. MINIMAL AESTHETIC INFLUENCED BY HIS SCANDINAVIAN BACKGROUND SHOWS THROUGH MIXED WITH CASUAL COOL ROOTED IN LIAN'S INTEREST FOR CONTEMPORARY CULTURE AND SELF EXPRESSION.