StoryEQ

"The session was a breeze", said the cloud architect, after presenting at one of the top cloud conferences in India. "I did not even have time to prepare. I just reiterated the narrative you helped me create and the crowd loved it", she added. Deep technical expertise, combined with the 'acquired skill' to tell stories in various formats (blogs/webinars/trainings/ sessions/townhalls etc), helped her eventually achieve the most coveted position in AWS circles - the AWS Hero! Such a possibility seems hardly surprising. After 22 years of experience in technology, consulting and marketing, I realized that it's easier for techies to learn storytelling than for marketers to learn technology. Obviously, stories is in our DNA, technology is not! While the tech business provides immense opportunities to exert influence using stories - Entrepreneurs on VCs, Sales on Prospects, Architects on Clients, Leaders on Employees and of course, Marketers, on the rest of the world - professionals rarely exercise this opportunity. This is primarily due to unawareness, misconceptions about storytelling, the curse of knowledge and the difficulty of applying stories to tech content. Also, the current set of trainers are typically from the media background and they find it difficult to relate to core technology and vice versa. Hence, StoryEq! At StoryEq I share key "perspectives" - combining storytelling, problem solving, consulting, and technology marketing - that can help you and your business convert your technical experiences & ideas into professional and organizational growth. Sounds interesting? Follow us on LinkedIn @StoryEq to stay informed. @MaheshBellie (https://www.linkedin.com/in/maheshbellie/)