Strata answers the question: What is the ROI on my brand experience investments, and what could improve it?
Brand gets relegated to the Goodwill bucket and that bucket is a hodgepodge of intangible and frequently unmeasurable assets. With over 90% of the S&P 500's value attributable to intangible assets, it is paramount that businesses find better ways to measure and optimize their brand experience strategies holistically, not campaign by campaign.
However business and brand measurement practices are done in silos, creating a barrier for more accurate analysis and business forecasting. Brand metrics do not include financial quantification and only measure Marketing’s impact.
As Brand Economists, we take an industry- and enterprise-wide approach to assess all resources affecting brand performance. Not just marketing but also sales, finance, operations, HR, distribution, investor relations and customer care. We pair non-financial metrics with financial metrics to explain business results, connecting investment to perceptions, perceptions to behavior, and behavior to financial outcomes.
We developed a rigorous AI & HI methodology for calculating, benchmarking, modeling and predicting ROI on all brand investments, aptly named Brand Economics.
This is just a sample of what we can answer:
1. Provide statistically-based insights as to how Brand is impacting your bottom line.
2. Quantify the financial upside and downside to various Brand investments.
3. Measure how influential marketing is versus other organizational activities that impact Brand.
4. Calculate the return of brand investments to improve forecasting and manage performance expectations internally and among shareholders.
For more information visit www.stratainsights.com or check out our explainer video. https://www.youtube.com/watch?v=pKutNXI9jdM&t=123s
Company Details
- Employees
- 3
- Founded
- -
- Address
- 4109-1460 The Queensway, Suite 1,united States
- Phone
- 1-855-4STRATA
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- stratainsights.com
- Keywords
- Brand Economics, Brand Strategy, Business Strategy, Brand Revenue Modeling, Brand Valuation, ROI, Marketing ROI, Brand ROI, Brand Measurement, Brand Management, market research, Brand Tracking Research, marketing research, Brand Insights, brand, branding, cmo, cfo, marketing measurement, Customer Experience, Brand Positioning, data driven marketing, marketing performance, customer insights, Marketing Analytics, Marketing Efficiency, Customer Lifetime Value, Customer Segmentation, Marketing Budget, Customer Engagement, Marketing Metrics, Marketing Optimization.
- HQ
- Toronto, ON
Strata Insights: Brand Economists Questions
Strata Insights: Brand Economists's helpline number is 1-855-4STRATA
Strata Insights: Brand Economists's website is stratainsights.com
Strata Insights: Brand Economists's LinkedIn profile is https://www.linkedin.com/company/stratainsights
Strata Insights: Brand Economists has
3 employees.
View email and phone details for 3
employees at Strata Insights: Brand Economists.
Strata Insights: Brand Economists's industry is
Business Consulting and Services
Strata Insights: Brand Economists's top competitors are
Lewis Communications, Santa Monica,
369,
Future Proof Advisors,
Stratabrand,
Strategicly,
Friday Things,
Elexicon Corporation,
Neurofleets,
3 Magazine,
Ivirtual.
Strata Insights: Brand Economists's categories are Business Consulting and Services
Strata Insights: Brand Economists's founding year is 2015
