Strata Insights: Brand Economists

Strata answers the question: What is the ROI on my brand experience investments, and what could improve it? Brand gets relegated to the Goodwill bucket and that bucket is a hodgepodge of intangible and frequently unmeasurable assets. With over 90% of the S&P 500's value attributable to intangible assets, it is paramount that businesses find better ways to measure and optimize their brand experience strategies holistically, not campaign by campaign. However business and brand measurement practices are done in silos, creating a barrier for more accurate analysis and business forecasting. Brand metrics do not include financial quantification and only measure Marketing’s impact. As Brand Economists, we take an industry- and enterprise-wide approach to assess all resources affecting brand performance. Not just marketing but also sales, finance, operations, HR, distribution, investor relations and customer care. We pair non-financial metrics with financial metrics to explain business results, connecting investment to perceptions, perceptions to behavior, and behavior to financial outcomes. We developed a rigorous AI & HI methodology for calculating, benchmarking, modeling and predicting ROI on all brand investments, aptly named Brand Economics. This is just a sample of what we can answer: 1. Provide statistically-based insights as to how Brand is impacting your bottom line. 2. Quantify the financial upside and downside to various Brand investments. 3. Measure how influential marketing is versus other organizational activities that impact Brand. 4. Calculate the return of brand investments to improve forecasting and manage performance expectations internally and among shareholders. For more information visit www.stratainsights.com or check out our explainer video. https://www.youtube.com/watch?v=pKutNXI9jdM&t=123s