Strategic Objectives

Strategic Objectives company information, Employees & Contact Information

Strategic Objectives is one of Canada's best public relations and marketing communications agencies. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada); and Canada's most award-winning PR agency. Named IABC/Toronto PR Agency of the Year 2023, for ten of the last 13 years; Best of the Best Campaign of the Year 2023, and Best Mid-Size PR Agency in the World 2023, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on X @SO_pr and Instagram @SO_pr.ca

Company Details

Employees
28
Founded
-
Address
184 Front Street East, Toronto,ontario M5a 4n3,canada
Phone
(416)366-7735
Email
SO****@****ves.com
Industry
Public Relations And Communications Services
NAICS
Public Relations Agencies
HQ
Toronto, Ontario
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Strategic Objectives Questions

News

Zensurance: Cybercrime Affects More Than 50% of Small Businesses in Canada - Yahoo Finance

Zensurance: Cybercrime Affects More Than 50% of Small Businesses in Canada Yahoo Finance

Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt - prnewsonline.com

Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt prnewsonline.com

Grafton Apparel Ltd. enters into a Definitive Sale Agreement with Stern Partners Inc. - PR Newswire

Grafton Apparel Ltd. enters into a Definitive Sale Agreement with Stern Partners Inc. PR Newswire

Maple Leaf Foods launches 'Grow Your Own Greens' challenge - Maple Leaf Foods

Maple Leaf Foods launches 'Grow Your Own Greens' challenge Maple Leaf Foods

Canada's Fashion Stars Align at 19th Annual Cashmere Collection Celestial Awakening - PR Newswire Canada

Canada's Fashion Stars Align at 19th Annual Cashmere Collection Celestial Awakening PR Newswire Canada

A&W Announces Significant Growth Plans to Award More than 200 Franchises - MultiVu

A&W Announces Significant Growth Plans to Award More than 200 Franchises MultiVu

Kia unveils new logo and global brand slogan to ignite its bold transformation for the future - Yahoo Finance

Kia unveils new logo and global brand slogan to ignite its bold transformation for the future Yahoo Finance

Canada's PR industry releases first comprehensive diversity & inclusion survey - PR Newswire Canada

Canada's PR industry releases first comprehensive diversity & inclusion survey PR Newswire Canada

Kia Canada Reports Record-Breaking Year in 2020 - GlobeNewswire

Kia Canada Reports Record-Breaking Year in 2020 GlobeNewswire

90% of Canadians are Nutty for Peanut Butter! Loacker Celebrates Peanut Butter Lover's Day with New Products - PR Newswire Canada

90% of Canadians are Nutty for Peanut Butter! Loacker Celebrates Peanut Butter Lover's Day with New Products PR Newswire Canada

Children Believe joins forces with Graça Machel Trust to - GlobeNewswire

Children Believe joins forces with Graça Machel Trust to GlobeNewswire

THE MACALLAN UNVEILS "THE LIBRARY BY THE MACALLAN" AT FOUR SEASONS RESORT AND RESIDENCES WHISTLER - PR Newswire Canada

THE MACALLAN UNVEILS "THE LIBRARY BY THE MACALLAN" AT FOUR SEASONS RESORT AND RESIDENCES WHISTLER PR Newswire Canada

Annual Cashmere Collection Celebrates 15 Years Supporting Canadian Fashion and the Breast Cancer Cause - GlobeNewswire

Annual Cashmere Collection Celebrates 15 Years Supporting Canadian Fashion and the Breast Cancer Cause GlobeNewswire

THE MACALLAN CELEBRATES 200 YEARS OF EXCELLENCE WITH EXCLUSIVE TASTING EXPERIENCE AT BCLIQUOR AND ANNOUNCES NEW RELEASES - PR Newswire Canada

THE MACALLAN CELEBRATES 200 YEARS OF EXCELLENCE WITH EXCLUSIVE TASTING EXPERIENCE AT BCLIQUOR AND ANNOUNCES NEW RELEASES PR Newswire Canada

White Cashmere Collection 2017 Announces Winner of National Student Design Competition - GlobeNewswire

White Cashmere Collection 2017 Announces Winner of National Student Design Competition GlobeNewswire

"Love Shouldn't Come at a Cost" The Canadian Centre to End Human Trafficking Marks National Human Trafficking Awareness Day With a Focus on Healthy Relationships - PR Newswire Canada

"Love Shouldn't Come at a Cost" The Canadian Centre to End Human Trafficking Marks National Human Trafficking Awareness Day With a Focus on Healthy Relationships PR Newswire Canada

Kia Unveils First-Ever Virtual Auto Show Experience in Canada - GlobeNewswire

Kia Unveils First-Ever Virtual Auto Show Experience in Canada GlobeNewswire

Kia Launches NEW Branding in Canada - GlobeNewswire

Kia Launches NEW Branding in Canada GlobeNewswire

THE MACALLAN TO RELEASE THE MACALLAN RED COLLECTION IN TORONTO - PR Newswire Canada

THE MACALLAN TO RELEASE THE MACALLAN RED COLLECTION IN TORONTO PR Newswire Canada

Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist - PR Newswire Canada

Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist PR Newswire Canada

Grill With Goodness: Maple Leaf Foods Launches Maple Leaf 50/50™ - Maple Leaf Foods

Grill With Goodness: Maple Leaf Foods Launches Maple Leaf 50/50™ Maple Leaf Foods

To celebrate 100 years of pure goodness, Loacker announces partnership with iconic Canadian bakers Jenna Rae Cakes - PR Newswire Canada

To celebrate 100 years of pure goodness, Loacker announces partnership with iconic Canadian bakers Jenna Rae Cakes PR Newswire Canada

Welcome to the Bomb Squad! NEW SakeBomb Enters the Ready-To-Drink Cocktail Scene with Mind-blowing Goodness Crafted in BC - PR Newswire Canada

Welcome to the Bomb Squad! NEW SakeBomb Enters the Ready-To-Drink Cocktail Scene with Mind-blowing Goodness Crafted in BC PR Newswire Canada

Kia Communities in Motion reveals 2024 funding recipients, inspiring movement in communities across Canada - PR Newswire Canada

Kia Communities in Motion reveals 2024 funding recipients, inspiring movement in communities across Canada PR Newswire Canada

Balderson Launches First-Ever Artisan Cheesemakers Scholarship to Support Future Cheesemakers Across Canada - PR Newswire Canada

Balderson Launches First-Ever Artisan Cheesemakers Scholarship to Support Future Cheesemakers Across Canada PR Newswire Canada

MEDIA ALERT - CELEBRATE THE 15TH ANNUAL A&W BURGERS TO BEAT MS DAY - PR Newswire Canada

MEDIA ALERT - CELEBRATE THE 15TH ANNUAL A&W BURGERS TO BEAT MS DAY PR Newswire Canada

THE MACALLAN INTRODUCES TIME : SPACE COLLECTION - A JOURNEY THROUGH TIME TRAVEL - PR Newswire Canada

THE MACALLAN INTRODUCES TIME : SPACE COLLECTION - A JOURNEY THROUGH TIME TRAVEL PR Newswire Canada

Hankook Tire Canada introduces new innovations to award-winning tire lineups - PR Newswire Canada

Hankook Tire Canada introduces new innovations to award-winning tire lineups PR Newswire Canada

Tetley research reveals 94% of Canadians want more joy and happiness in life: Happiness Expert shares the science behind setting more successful resolutions - PR Newswire Canada

Tetley research reveals 94% of Canadians want more joy and happiness in life: Happiness Expert shares the science behind setting more successful resolutions PR Newswire Canada

National Survey Finds Canadian Small Business Confidence Plunges to 58% as Costs Soar and Economic Uncertainty Bites - PR Newswire Canada

National Survey Finds Canadian Small Business Confidence Plunges to 58% as Costs Soar and Economic Uncertainty Bites PR Newswire Canada

18th Grand Cru Culinary Wine Festival raises more than $59 million for University Health Network - PR Newswire Canada

18th Grand Cru Culinary Wine Festival raises more than $59 million for University Health Network PR Newswire Canada

15th ANNUAL A&W BURGERS TO BEAT MS DAY RAISES $1.6M FOR MS CANADA - PR Newswire Canada

15th ANNUAL A&W BURGERS TO BEAT MS DAY RAISES $1.6M FOR MS CANADA PR Newswire Canada

Harvey's Launches new FRINGS® Poutine Until March 30 - PR Newswire Canada

Harvey's Launches new FRINGS® Poutine Until March 30 PR Newswire Canada

Tip Top announces return to Quebec after two decades - PR Newswire Canada

Tip Top announces return to Quebec after two decades PR Newswire Canada

Nick Jr. Live! “Move to the Music” coming to Toronto! - Global News

Nick Jr. Live! “Move to the Music” coming to Toronto! Global News

MEDIA ALERT - CELEBRATE A&W CANADA'S 14TH ANNUAL BURGERS TO BEAT MS DAY IN SUPPORT OF MS RESEARCH - PR Newswire Canada

MEDIA ALERT - CELEBRATE A&W CANADA'S 14TH ANNUAL BURGERS TO BEAT MS DAY IN SUPPORT OF MS RESEARCH PR Newswire Canada

Zoglo's Incredible Food Corp. Launches in Canada and Introduces New Range of 12 Delicious, Plant-Based Food Products - PR Newswire Canada

Zoglo's Incredible Food Corp. Launches in Canada and Introduces New Range of 12 Delicious, Plant-Based Food Products PR Newswire Canada

Benjamin Moore welcomes a new decade with "First Light 2102-70," its Colour of the Year 2020 - PR Newswire Canada

Benjamin Moore welcomes a new decade with "First Light 2102-70," its Colour of the Year 2020 PR Newswire Canada

MEDIA ALERT - VISIT A&W ON BURGERS TO BEAT MS DAY, AUGUST 21, IN SUPPORT OF MS CANADA - PR Newswire Canada

MEDIA ALERT - VISIT A&W ON BURGERS TO BEAT MS DAY, AUGUST 21, IN SUPPORT OF MS CANADA PR Newswire Canada

A&W CANADA ANNOUNCES 14TH ANNUAL BURGERS TO BEAT MS DAY WITH A FUNDRAISING GOAL OF $1.5 MILLION TO SUPPORT CANADIANS LIVING WITH MS - PR Newswire Canada

A&W CANADA ANNOUNCES 14TH ANNUAL BURGERS TO BEAT MS DAY WITH A FUNDRAISING GOAL OF $1.5 MILLION TO SUPPORT CANADIANS LIVING WITH MS PR Newswire Canada

Mattel Launches Entrepreneur Barbie® and First-Ever Barbie™ Business Bursary program - PR Newswire Canada

Mattel Launches Entrepreneur Barbie® and First-Ever Barbie™ Business Bursary program PR Newswire Canada

Watier Champions Confidence and Opportunity for Canadian Women - PR Newswire Canada

Watier Champions Confidence and Opportunity for Canadian Women PR Newswire Canada

Flicking Your BIC for 40 Years - PR Newswire Canada

Flicking Your BIC for 40 Years PR Newswire Canada

BALDERSON CHEESE ENTERS THE FOOD DELIVERY MARKET - WITH A CATCH - PR Newswire Canada

BALDERSON CHEESE ENTERS THE FOOD DELIVERY MARKET - WITH A CATCH PR Newswire Canada

A Friendly New Face! Scotties®, Canada's #1 Facial Tissue, Unleashes New Mascot named Scottie with Redesigned Logo to Match - PR Newswire Canada

A Friendly New Face! Scotties®, Canada's #1 Facial Tissue, Unleashes New Mascot named Scottie with Redesigned Logo to Match PR Newswire Canada

A&W Canada Celebrates 15th Annual Burgers to Beat MS Day in Support of MS Canada on August 17 - PR Newswire Canada

A&W Canada Celebrates 15th Annual Burgers to Beat MS Day in Support of MS Canada on August 17 PR Newswire Canada

Cashmere Collection Unites History's Legends of Fashion With 16 Top Canadian Designers to Support Breast Cancer Cause - PR Newswire Canada

Cashmere Collection Unites History's Legends of Fashion With 16 Top Canadian Designers to Support Breast Cancer Cause PR Newswire Canada

Canada's Leading Financial Institutions Collaborate with Victim Services Toronto to Support Human Trafficking Survivors - PR Newswire Canada

Canada's Leading Financial Institutions Collaborate with Victim Services Toronto to Support Human Trafficking Survivors PR Newswire Canada

World's Biggest Poker Room, GGPoker, Brings World Series of Poker to Toronto - PR Newswire Canada

World's Biggest Poker Room, GGPoker, Brings World Series of Poker to Toronto PR Newswire Canada

If Not Now, When?: New CHPCA Research Reveals Only One in Five People in Canada Has an Advance Care Plan - PR Newswire Canada

If Not Now, When?: New CHPCA Research Reveals Only One in Five People in Canada Has an Advance Care Plan PR Newswire Canada

Announcing the Launch of the Häagen-Dazs® DIVINE Collection, a New Lightened Indulgence With Less Fat, Less Sugar and All the Same Creaminess - PR Newswire Canada

Announcing the Launch of the Häagen-Dazs® DIVINE Collection, a New Lightened Indulgence With Less Fat, Less Sugar and All the Same Creaminess PR Newswire Canada

Celebrate A&W Burgers to Beat MS Day on August 22 - Global News

Celebrate A&W Burgers to Beat MS Day on August 22 Global News

DuBreton, All-Canadian Farming Innovator, Industry Leader and #1 Organic Pork Producer in North America, is Transforming Pig Farming as it Achieves Major Milestone of Raising More Than 340,000 Crate-Free Pigs - PR Newswire Canada

DuBreton, All-Canadian Farming Innovator, Industry Leader and #1 Organic Pork Producer in North America, is Transforming Pig Farming as it Achieves Major Milestone of Raising More Than 340,000 Crate-Free Pigs PR Newswire Canada

Mattel and Walmart Canada's Holiday Virtual Toy Store Takes Flight at Pearson Airport with an Innovative Technology that Enables a Personalized Shopping Experience! - PR Newswire Canada

Mattel and Walmart Canada's Holiday Virtual Toy Store Takes Flight at Pearson Airport with an Innovative Technology that Enables a Personalized Shopping Experience! PR Newswire Canada

Second Cup Pays Tribute to Canada with Every Cup - PR Newswire Canada

Second Cup Pays Tribute to Canada with Every Cup PR Newswire Canada

Harvey's Brings The Heat With New Limited-Time Smokin' Hot Event - PR Newswire Canada

Harvey's Brings The Heat With New Limited-Time Smokin' Hot Event PR Newswire Canada

Harvey's Celebrates 65 Years of Your Burger, Your Way - PR Newswire Canada

Harvey's Celebrates 65 Years of Your Burger, Your Way PR Newswire Canada

Cheez-It* Makes a Crunch in Canadian Market - PR Newswire Canada

Cheez-It* Makes a Crunch in Canadian Market PR Newswire Canada

Announcing New Perrier Energize: Perrier's First Carbonated Energy Drink Gives a Natural Boost to Fuel Your Body and Mind - PR Newswire Canada

Announcing New Perrier Energize: Perrier's First Carbonated Energy Drink Gives a Natural Boost to Fuel Your Body and Mind PR Newswire Canada

Largest Oreo Cookie in Canada Unveiled at the Oreo 100th Birthday Party in Toronto - PR Newswire Canada

Largest Oreo Cookie in Canada Unveiled at the Oreo 100th Birthday Party in Toronto PR Newswire Canada

Oh Canada, We Buy on Guard from Thee! Kruger Products Says Buying Canadian is the Obvious Choice - PR Newswire Canada

Oh Canada, We Buy on Guard from Thee! Kruger Products Says Buying Canadian is the Obvious Choice PR Newswire Canada

Unbun Foods Raises Approximately $1.9 Million in Common Share Financing Led by Canaccord Genuity - PR Newswire Canada

Unbun Foods Raises Approximately $1.9 Million in Common Share Financing Led by Canaccord Genuity PR Newswire Canada

Wake up Your Milk, Canada! NESQUIK Proves 'It's All in The Making' With New Look, Recipe and Sustainably Sourced Ingredients - PR Newswire Canada

Wake up Your Milk, Canada! NESQUIK Proves 'It's All in The Making' With New Look, Recipe and Sustainably Sourced Ingredients PR Newswire Canada

The Team at Kruger Products' Gatineau Mills are #RollingItForward For Frontline Healthcare Workers at L'Hôpital de Gatineau, Quebec Today - PR Newswire Canada

The Team at Kruger Products' Gatineau Mills are #RollingItForward For Frontline Healthcare Workers at L'Hôpital de Gatineau, Quebec Today PR Newswire Canada

MEDIA ALERT - CELEBRATE A&W BURGERS TO BEAT MS DAY ON AUGUST 22 - PR Newswire Canada

MEDIA ALERT - CELEBRATE A&W BURGERS TO BEAT MS DAY ON AUGUST 22 PR Newswire Canada

COLD-FX Celebrates 20 Years in Canada with a Canadian Salute to Hockey - PR Newswire Canada

COLD-FX Celebrates 20 Years in Canada with a Canadian Salute to Hockey PR Newswire Canada

Protect Yourself this Cold Season with New BETADINE® COLD DEFENCE™ Nasal Spray - PR Newswire Canada

Protect Yourself this Cold Season with New BETADINE® COLD DEFENCE™ Nasal Spray PR Newswire Canada

Taste the Difference - Pizza Nova is Canada's First Pizza Company to Introduce Pepperoni, Bacon, Chicken Wings, Grilled Chicken and Smoked Ham All Raised Without Antibiotics - PR Newswire Canada

Taste the Difference - Pizza Nova is Canada's First Pizza Company to Introduce Pepperoni, Bacon, Chicken Wings, Grilled Chicken and Smoked Ham All Raised Without Antibiotics PR Newswire Canada

There's No Need to Wait for Chicken Raised Without the Use of Antibiotics in Canada... It's Already Available at A&W! - PR Newswire Canada

There's No Need to Wait for Chicken Raised Without the Use of Antibiotics in Canada... It's Already Available at A&W! PR Newswire Canada

Benjamin Moore® Reveals Guilford Green HC-116 As Its 2015 Colour of the Year - PR Newswire Canada

Benjamin Moore® Reveals Guilford Green HC-116 As Its 2015 Colour of the Year PR Newswire Canada

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