Strategic Precision is a market research and analytics consultancy. Our solutions effect a disruptive and innovative market influence for brands that want to improve their performance. We understand how to bring data to life. We are recognised experts in the areas of consumer psychology, analytics, research, statistics and behavioural economics.
Our clients span insurance, FMCG, automotive, retail, loyalty, banking, utilities and education.
We provide unique solutions that have the potential to make a significant difference, by using behavioural economic models that analyze psychological, social, cognitive, and emotional factors and the effects they have on the way consumers behave in real markets. Once the appropriate models have been developed, we integrate the findings with your customer database.
Analytics on behavioural data can only go a certain way in predicting the way consumers behave. This is because even though we can see what consumers do, we do not know their motivations, needs, attitudes and opinions. These matter greatly. Scientifically based market research, especially Nobel Prize-winning methods such as Discrete Choice Models (McFadden 2000), allow us to bring behavioural economics to the table. Structural models further reveal the latent consumer view of the world, and when combined with choice modelling, the gains are greatly improved.
Lastly, by operating under a six sigma framework, the heightened rigour of our solutions achieve greater accuracy on where exactly the focus should be for acquisition and retention, and that is when the full potential of analytics and research is realised.
Company Details
- Founded
- -
- Address
- 100 Barangaroo Ave, Barangaroo,new South Wales 2000,australia
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- strategicprecision.com.au
- Keywords
- Data Analytics, Market Research, Discrete Choice Modelling, Customer Segmentation, Machine Learning, Feature engineering, Psychological epistemology, Structural Equation Modelling, Qualitative Research, Quantitative Research, Six sigma, Big data, Behavioural economics, FMCG, Loyalty, Consumer behaviour, Predictive analysis, Latent variables, Strategy, Multivariate.
- HQ
- Barangaroo, New South Wales
Strategic Precision Questions
Strategic Precision's website is strategicprecision.com.au
Strategic Precision's LinkedIn profile is https://au.linkedin.com/company/strategic-precision
Strategic Precision's industry is
Market Research
Strategic Precision's top competitors are
Goopoll,
Namanje Brand Communications,
The Insight Fountain,
Change For Good At Uts,
Esque | Global,
Dmc³ Data&global Fieldwork,
Glass Box Research,
Mum's Views Ltd,
Chudnoff Associates, Inc.,
Happy Talk Research, Llc.
Strategic Precision's categories are Market Research
Strategic Precision's founding year is 2017
