Straw Hat Digital

I’m Gareth Roocroft, Director and Digital Marketing Strategist at Straw Hat Digital — a one-man digital marketing agency based in Bedfordview, South Africa. I work with SMEs across the country, developing marketing strategies that take businesses from startup brand builds to refining established corporate identities. As the founder and hands-on MD, I offer full-service digital marketing with a focus on performance, simplicity, and personal attention. I work directly with clients to build WordPress websites (using the Divi theme), run Google and YouTube Ads, manage Facebook, Instagram, TikTok, and Pinterest campaigns, and produce content that actually connects with audiences. I also offer CRM setup, landing pages, lead capture tools, and monthly reporting with clear results. My services are tailored for small to mid-sized businesses looking for flexible, affordable, and effective month-to-month marketing. I specialise in WordPress web design, local SEO, Google Business optimisation, social media advertising, content creation (photo, video, blogs, newsletters), and full branding and CI development. Some of my recent highlights include improving local SEO and lead generation for a well-known plumbing business, building digital strategy and ad campaigns for a solar energy company in the Western Cape, and creating a full trade exchange campaign for a respected South African safari lodge. I also built a clean, SEO-focused site for a trusted construction company, delivered branding and rollout for a wellness startup that now dominates its niche, created a donor-ready website for a nonprofit conservation group, and developed a full-stack marketing solution for a high-end African tech company serving the military and industrial sectors. If you're a business owner or founder looking to grow online without wasting budget, let's connect. 🧢 strawhatdigital.co.za 📍 Bedfordview, South Africa