STR Solutions

Forbes.com - They Turned Down Millions — and Built a Company That Earns While They Sleep Mike and Kristine Adams had every reason to cash out. They had been approached by the largest short-term rental company in North America with an offer to acquire their flourishing business. But they said no. “We had something bigger in mind,” says Kristine, who oversees finance and executive operations at STR Solutions. What started as a family plan to own a few properties in 2005 has evolved into a tech-enabled booking powerhouse now serving hundreds of clients and generating over $25 million in earnings for homeowners. With roots in Canada and ambitions worldwide, the couple has built a model designed to help others unlock the financial and personal freedom they fought hard to achieve. Married for over 25 years and raising two sons now in university, the Adamses credit their success to shared values, travel, and a deep belief in the power of automation. STR Solutions’ AI stack handles everything from client onboarding to OTA distribution, while their franchise model empowers new entrepreneurs to join their journey. “We’re living proof that a modest beginning doesn’t limit your ending,” says Mike. “The right tech and the right mindset can change your family tree.”