Student Playbook

Student Playbook is an affinity marketing company that partners with universities and their alumni associations to increase alumni engagement and career success. We provide free access to a curated portfolio of career advancement, professional development, and employment services while simultaneously creating a new channel for a national network of employers and recruiters to access targeted talent. Leveraging the powerful affinity of both alumni and employers with higher educational institutions, our proprietary marketing and distribution playbook makes it easy for alumni associations to connect their members with career advancement, upskilling, and networking opportunities throughout their lifetime. These services also include matching a diverse population of alumni with dedicated recruiters who provide high-touch support, streamlining the connection between employers and job-seeking alumni. Student Playbook is a win-win-win: our ecosystem helps employers make better hires more efficiently, enables universities to build lifelong loyalty, and advances alumni career success.