Studio Huge

Huge is the quest to formulate experimentally and sensibly an integration of art with life. The intention in each design and every attitude of the brand is seriously taken into account that our gestures build the public experience that is the city. We understand the city as the meeting place of the different, where it is built with the various singularities. So always handmade, human and singular are our non-negotiable values. We believe that free handmade drawings from varied techniques and materials; local production, with respect to the time and work of the people involved and the emphasis on the process help to communicate these values. And, in our case, let yourself be involved in a process that is still open and that unfolds in the daily life is where the very fashion, art and craftsmanship expand; and urbanism, architecture, design and historiography takes the streets. Thus, we can see the memory of each gesture not as nostalgia, but something that when shared can become something alive and active, history. The traces on garment become a reference, since it is not possible to reproduce them identically. It's art in fabrics. It is an invitation so that the difference of each trait remains alive in the use of the pieces in the city along with a greater attention to what we can be doing of ourselves in the urban process. The idea is that every attitude of ours and every trace of life we lead can reach people, groups, cities. Huge is and will always be handmade, always human, always singular.