STUDIO•THO'

Named after our Muse, Grandma THỌ, whose name means LONGEVITY in Vietnamese, our studio will focus on the art of hospitality, beyond the typology of space but on the concept of looking after our patrons. . The second part of the name THO’, a casual abbreviation of the term ‘although’, signifies a new perspective, a promise of what our studio will bring to the table every single time, with an wavering focus on surprise and delight. . Together, as a name, THO.’ works both in Vietnamese and English, similar to the global lens we will cast on our work. For every company, if you want LONGEVITY, you will need to accept NEW PERSPECTIVES. . All the doubts people have about who you are as an individual and a professional, those will become your differentiators. “Is it too EXTRA tho’? Is it too UNCONVENTIONAL tho’? Is it too REBELLIOUS tho’?” STUDIO•THO’ s approach will embody all of those attributes.