Style DNA

Style DNA is the world’s leading AI stylist platform that’s re-shaping how people experience and approach fashion. By integrating cutting-edge AI technology and expert image consulting, we empower individuals to discover and express their unique style with confidence and ease. We maximise the potential of users’ existing wardrobes by suggesting new outfits from clothes they already own to reduce the number of new garments that make their way to landfill sites each year. We also curate smart shopping recommendations to ensure our users only buy new clothes that will truly suit them and stand the test of time. We believe in a future where style and sustainability go hand in hand. By making thoughtful style decisions that boost our confidence while contributing to a healthier planet, we’re fostering a more empowered, conscious society. Founded in 2019, Style DNA is headquartered in London with offices in Barcelona.