STYYLI

STYYLI is a platform dedicated to the modern society to fulfill all of their fashion needs. Comes in form of website and mobile-application, available in both Apple iOS and Android. It consists of three main features: News, Social and Retail. This platform also aims to facilitate quality local brands from Indonesia to influence the more competitive international marketplace in a broader scope. The name derived from Finnish language; Tyyli, which means style or fashion in English. With the tagline "Style, Share, Shop" that represents three main features of the platform, STYYLI builds its branding imagery as clean, simple, and classic. The purpose of its branding is to remain consistent as a timeless piece of art that will never goes out of date, challenging the current trends in modern society. The idea of STYYLI started in late 2013, while the development started in early 2014. As of today, it has more than 1,500 e-mail subscribers and 8,300 Instagram followers. The awareness was developed from both online and offline marketing campaign. It has participated twice-in Jakarta Euphoria Project and in a Berlin-based event Innitiative, showcasing quality Indonesian brands in Germany. In consumer's point of view STYYLI provides ease of use, user-friendly interface to complement itself as a convenient way to shop fashion online. As for brands, especially Indonesian fashion companies, STYYLI delivers double pricing points. Meaning, brands will have two set of pricing: local and international. Brands can put higher pricing of their products internationally to add more profit. In conclusion, the digital platform can monetize from News and Retail functions. While building its own community by operating the Social function. Forming an ideal combination that converges interconnection between three main functions. STYYLI runs in mission, to be the leading digital fashion retailer worldwide while bringing Indonesian quality local brands to international market.