Sublime by Sara

Sublime is Pakistan's leading design house founded by Sara Shahid. Sara Shahid has been designing since 1998 and has come to be regarded as a connoisseur of craft, an acclaimed entrepreneur and as a fashion icon in her own right. She introduced her independent label Sublime by Sara in 2003 to Pakistan. An advocate of simplicity and minimalism, Sara’s design ethos particularly emphasizes colour, tailored cut, comfort, drape and intricate embellishment. The results are classic outfits with unassuming, understated glamour. According to Sara, “the emphasis of my design has always been on clean, flowing lines. I design a classic, fuss free design. The cut and embellishment complement each other in symmetry and design.” For her design aesthetic, Sara was awarded the coveted Libas ‘Less Is More’ fashion award at the prestigious PFDC Sunsilk Fashion Week. The Sublime fashion house features five lines; ‘Sublime Sara’ – prêt a porter which includes eastern and western wear; ‘Sublime Divine’ – couture based and bridals ensembles; ‘Sublime Women Entrepreneur Project’ – pieces handcrafted by women who possess skill, but lack the opportunity of being able to pursue a career beyond their homes. Indeed the concept translates into social responsibility, of which Sara Shahid is a loyal supporter; ‘Fab Sublime’ - limited edition screen printed chiffon, cotton and georgette with a ready to wear line from the same fabric and ‘Sublime-T’ - limited edition eco friendly t shirts. Sublime also introduces limited edition seasonal accessories which have previously included leather bags, belts and printed shawls.